Why You Need Web Development Services

A simple question to be asked first: What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and it’s shocking to witness how many business don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

Read the terms of service when dealing with web development services companies who offer “unlimited” services. Many times web hosts will offer unlimited bandwidth or sometimes hard disk space. Read the terms carefully, as they may reserve the right to ask you to upgrade your plan, if you are a higher profile customer, that has increased usage.

What are some other benefits of having a business website?

Cost Effective

You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

Accessible around the clock

Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Convenient

What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Consider using a web development service to help you save money. This does mean, however, that ads will be appearing on your site, and also your storage space will be limited too.

Credibility

By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

Lastly, knowledge is power when it comes to web design and web development services. Take the necessary time to do some research and find out what is best for you. Remember, you can always outsource this project to web designers, but it will be costly!

If you want an effective service while at the same time spending the most out of your money, check out Needava Solutions now! Rest assured that you will be able to get professional web development services from us!

Source: Web Development Services

Checking the Efficiency of a Web Hosting Company

A good web hosting provider is essential to make functional website. Your website or blog is a convenient avenue to communicate with your existing and potential customers. The functionality of a blog largely depends on efficiency and performance of the website hosting company.

It is therefore very vital to select a reliable web hosting provider, the reputation of which had been proven through several years of efficient operation and quality service.

You need to be extra careful in making decision on which web hosting company to choose for your business website. If you are looking to change web hosting company or you have decided to start a website for the first time, you should read this article to help you find the right host. Take a look at the tips below. Maybe they will help you find a great web hosting company.

When sizing up web hosting services, you need to choose the ones that instill more confidence in you. Try to choose a company that you feel stands apart from the competition. Choose a package with that company which has all the features you are planning to use. This will promote growth on your site.

When deciding on a host for a large site, you need to figure out how much bandwidth you will use. Depending on the amount of traffic your site gets, you need to make sure the host can accommodate large files and downloads. If you have a host that cannot handle large amount of traffic, then you will experience a lot of downtime.

Reliability of the web hosting company

Reliability and technical performance of web hosting providers should be considered. Uptime and downtime of a web hosting company have significant effect on the success of the website hosted with the hosting company. The uptime is the time duration your site is functional and fully accessible to users while the downtime measures the time the host server fails to run making your website inaccessible. The performance and reliability should be guaranteed by the web hosts. Some web hosts do claim 99% while 99.9% uptime guarantee is a crucial necessity.

Bandwidth allowed by web hosting provider

Resist the temptation to accept free domain registration from the same company you will be using for web hosting. There are many start-ups out there who may – or may not – be around for very long, and they probably will not give clients advance notice if they are going out of business. You will need to have immediate access to your domain registration if this happens, but may not be able to get it if they are out of business.

This is the amount of data transfer granted by the web hosting provider for a given hosting plan. It is the amount of data used as your visitors browse your website. Bandwidth usage has direct link with your traffic. As your site traffic increases, so is the data download through your website. Traffic is the lifeblood of every business website. It is therefore worthy you plan ahead for this at early stage before choosing a hosting provider.

Disk space for the web hosting plan

The amount of disk space the web hosting company provides determines the size of the web contents you can upload to your server with the host. Website contents include photos, videos, texts and scripts (applications that run through your website). You’ll ensure that you go for a web hosting plan that can accommodate the contents you wish to share with your website audience and how you want the information delivered.

As your site grows with increasing contents, disk space requirement increases. I recommend that you go for a web hosting plan with unlimited disk space. Some web hosting companies provide this without additional cost

To get started with your very first website, consider a free web hosting company. After all, your initial site is the one that will teach you lessons – not make you a ton of profits. You may end up with a lot of downtime, and you’ll have ads that aren’t yours, but you’ll get an intro to running your own site.

Need help with your very first website? Find out more and reach out to Needava Solutions. For more information, check out our website and go to our contact page.

Source: Customer Service

Reasons to Hire an SEO Services Company

Are you thinking of hiring an SEO services company? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but we have to admit that the majority of web users turn to Google to find information, products, and services. It’s important to have a search presence and an SEO professional can help to achieve this. The bottom line is that hiring an SEO firm has some serious benefits.

LIMITED SEO KNOWLEDGE

Most website owners, company management and marketing professionals understand the basics of SEO, but that’s about it. While it may seem as if you can get by on a limited knowledge, the opposite is true. It’s a much greater challenge today than it ever was to experience build long term organic website visitors. You need to know SEO at a high level in order to stand a chance.
When setting up your site using SEO, don’t forget the importance of the site-map. Search engines spiders love site-maps, as do human users. It shows both groups where everything is on your site, and increases the keyword density of your pages. Site-maps also help boost your linkage ratings similarly to backlinks.

YOU BENEFIT FROM A TEAM OF EXPERTS.

An SEO services company could easily bring 20+ years of combined experience to your SEO campaign. They’ve seen it all, done it all, and know exactly how things have changed in the last few years. With multiple hands on deck you don’t have to wait long for answers or worry that your program is getting pushed to the background because one person is overwhelmed with too many requests.

LACK OF TIME

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized website will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it.

One of the most important things to understand about SEO is that it isn’t a “one and done” strategy. It takes time (and a long duration of ongoing time) to do it right! An effective SEO plan is something that needs to be nurtured over time. Sure, you can put a great SEO strategy in place – but it takes a consistent effort to do it right. Most companies simply don’t have the time needed to work the program on a regular basis. SEO doesn’t “end” and strategies are built to be implemented over the long term. An SEO firm has the time and resources in order to give your strategy the attention it needs in order to be successful.

YOUR MARKETING STAFF HAS MORE FREE TIME

Your SEO firm should have your back, keeping an eye on your site, your link profile, your content creation calendar, even your social media, making sure everything you do online is working to help build your organic presence and keep you on the right side of Google! A good SEO firm is really an extension of your marketing team, and chances are they can do more for your brand than you even
realize at first.

NO SEARCH PRESENCE

If your company doesn’t have a great search engine presence, this could lead to missed opportunities to sell and convert. To give your business the best chance at success, you need to rank well! If you aren’t ranking well at the moment, it could be time to hire a professional SEO agency.

If a company has something great to offer to its target audience, it’s important that the target audience be able to find them. SEO can assist in making this connection between business and audience. If a company doesn’t have the time or resources to hire an SEO professional in house, there are many other options and many consultants and agencies that can help!

For SEO services, Needava Solutions is also ready to help you out. If you want affordable but at the same time reliable SEO services, contact us now and start your way to achieving a good search engine presence!

Source: SEO Services Company

Easy and Effective Tips to Make Your Brand Stand Out in a Crowded Marketplace

Branding can make or break a business, whether it is a large corporation such as Apple or Coca Cola, a B2B company, or for that matter, a small online store. Developing a branding strategy that gives you a leg up over the competition can make all the difference, especially in a crowded marketplace, where there is little to set you apart from your competition.

It is branding that makes your product or service more than just a commodity. Branding decides whether a business survives or gets cast aside – not developing an effective branding strategy is one of the reasons for new startups to have a failure rate of 80%.



So what is branding and how can your small business develop a brand that works? 

A brand is essentially a promise made by a business to its customers. Every business conveys a message through its branding strategy, about the quality and effectiveness of its products and services, and what differentiates its offerings from those of the competition. As a small business, your brand illustrates who are, how you want to be seen and how you are actually seen.

Developing a Brand Strategy that Works

Developing an effective branding strategy is all about deciding how you want to communicate, what you want to convey and to whom you wish to reach out. It is about delivering your message in a way that is guaranteed to influence people to take positive action and turn into paying customers or buyers. Advertising is a part of your branding strategy, as are the distribution channels through which you communicate your message.

Follow the tips given here to make your brand stand out in a crowded marketplace…

Tip #1: You Can’t Be All Things to All People

How do you see your business? Is it a young startup, still making its way, or an established business with a great track record? Do you sell expensive, high quality products? Or are your products cheap, affordable and offer great value for money? The point about branding is you cannot be everything to everyone. You should brand your business based on your target customers, on what they need and expect.

Tip #2: Invest in Search Engine Optimization

Getting your website on top of Google’s SERPs (search engine results pages) can make all the difference to your business. If your website is languishing in the lower reaches of Google, it’s time to hire a reputable SEO company and invest big time in search engine optimization. Develop an effective SEO strategy based on your consultations with the SEO firm.

Tip #3: Use Social Media Marketing to Good Effect

Social media marketing is one of the most cost-effective ways to build your brand and grow your business. You must have a presence across all the top social media sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+. You should make good use of video marketing on YouTube. Develop a social media strategy to gain much better online visibility for your business.



Tip #4: Develop a Logo that Conveys a Great Message About Your Brand

Developing a great logo is arguably the most important part of branding. Your logo conveys a lot of things about your business. Once designed, it should be integrated in all promotional materials, packaging and used extensively on your website.

Tip #5: Invest in Online Reputation Management

It is very important to maintain a clean reputation online. Even if you have hundreds of great reviews, just a couple of bad reviews can cause potential customers to think twice about doing business with you. Hire an online reputation management company to protect your brand online. They usually find ways to get rid of the negative content in a legal and ethical manner.

Conclusion
We have discussed what branding means, why it is so important to develop an effective branding strategy and given a few easy and effective tips to differentiate your brand from the rest of the competition. Ultimately branding is all about making a statement about why you should be taken seriously as a business or a startup. You won’t get too many chances at this, so you better get your branding strategy right the first time.

Source: Brand Strategy

ARE YOU GETTING YOUR NAME OUT THERE?

But the question is what name are you getting for yourself?
What do I mean I can hear you say?

Tell me this, what do you think when you watch an ad on the NIKE brand?
You think of super fit athletes all in the sports that they are famous for each one of our sporting heroes all wearing NIKE shoes and clothing.

Totally amazing, it even gets you a little excited to watch the ad to see who is featured…right?

Coke ads are similar all featured with happy laughing teenagers having a great time together and you then associate having a great time while drinking Coke.

I must see dozens of websites a day many of them have an idea in mind but its not reflected in their website or any of the social media platforms. The message is lost and disjointed and in a lot of cases I either have to ask what are you wanting to be known for as I can’t get what they are wanting to promote.

Even stranger they get lost for words they start to give you an answer saying I want to be able to promote this product or I still want to be an affiliate but want to be known as an authority.

What you need when you are getting your name out there you need branding something when you see ads people will know its you right down to the colors you choose from your site that shows more about your personality, logo and tagline these all tie into making this all about tying the brand together.

Even when you are new you and you join a program and they tell you just put a site up and drive traffic. Be very careful when you join a program that you do not get swallowed up in their brand and lose yourself.

I go to new websites and honestly need to wear sunglasses as the person has gone to the back of the affiliate area and put every flashing banner they could find.

Nothing could be more of a turn off than landing on a page like this. When you have a website built for you ensure that YOU are made the authority, for instance if you are coaching people the front page should be about you with links to book a session with you etc. You can promote other products through “resources I use”

With your own website it does not matter if the company you are an affiliate for goes belly up – you still have your real estate your own website.

Need a new website? Contact us at http://needava.com or email at info@needava.com

Source: Growing Your Business

TIPS on Customer Service That Make Your Business BOOM

Customer service is the key to keeping your business bubbling along, without this important element supporting your business you will lose customers as quick as your attracting them.

CUSTOMER SERVICE USES

There are many ways that customer service grows your business its the human element of just wanting acceptance and become part of the community in which could be as simple as welcoming the new member, or having the virtual assistant watching your new Facebook group that you have formed and being there to answer simple questions and comments.

AMAZON – SHOPIFY – EBAY STORES

These stores rely heavily on you the owner to have the best customer support possible to help keep people with quick response times to questions, to give login information and be responsive to reviews that they write to know that they are being heard.

These simple steps are the way to have repeat customers that turn into raving fans that bring you more business. Doesn’t it make sense to spend advertising dollars once and then to keep them for repeat customers they’re after all then costing you absolutely nothing to retain.

Many customers just want to have their questions answered or follow up their orders or how to apply a code to give them the discount off the full price you are offering. To keep the customer happy it all comes down to quick response time to questions in order to avoid frustrations, which leads to refunds and buyers remorse.

Research reveals that customers want human interaction not something that frustrates them like a recorded message or phone prompts they want to speak to a human voice to answer questions quickly.

It may be something as simple as logging on people get stumped and annoyed when they can’t get access to products that they have just purchased. This delay in getting back to them with a solution to their problem gets them upset and writes reviews that are sometimes unpleasant and will hurt your future business.

With all the hard work that goes behind a launch of a new product or service with advertising and webinars I have seen personally the numbers of new sign ups drop off dramatically between 25-30% due to no customer service. This is leaving money on the table.

WEBINARS

What about shopping cart abandonment this happens a lot and many businesses just send an email to get lost amongst the many emails that people get sent wouldn’t your company stand out from others to pick up the phone and ask them “was there a problem – how can we help you?”

WELCOME CALL

There are some clients who will say nothing and will never take the next step because they are unsure of the next step in your program or service. A follow up call warms the person and shows warmth of your company.

This only takes a few minutes and something like “Hi Mary this is Dan from ABC Company, just giving you a courtesy call to first to welcome you to our company and to see if I can help you with and questions.”

How good does that customer feel now, first they are acknowledged and secondly they have an opportunity to say if there is a problem and have someone help them.

We at Need a VA have known the human touch is so important in growing your business we personally help variety of businesses, product launches and services increase their bottom line just by being there to help their customers.

Contact us through the website http://needava.com or email us at info@needava.com today to see how we can help you.

Source: Dedicated Virtual Assistant

You Need a Support Team to Grow Your Business

Yesterday I had the pleasure of meeting two very special people in my life and business. For the last 10 years I’ve worn many hats in my business. From trainer to marketer- product developer- copy writer- editor-customer service and everything in between. I outsourced a little bit but mostly handled everything myself.

You see, I thought If I didn’t do it all myself, I wouldn’t be a good business owner or example to my clients or students.

Being a Good Business Owner Doesn’t Mean Doing it All Yourself

Boy was I wrong about the way I was handling my business. The whole reason behind leaving my job and starting my business was to travel and be with my daughter. As I got busier, that freedom started to drift. 

The time I wanted to get back from my corporate job was slowly replaced with more “stuff” working in my business, not on it. What good was doing myself, Brian, or Hanalei to allow “stuff” to take all of my attention. That is not the Freedom-preneur life- it’s the corporate life- the one I left behind.

Outsourcing is The Answer to Growing Your Business

As much as I loved the 4 Hour Work Week idea of outsourcing, I still couldn’t give away the control or trust that someone else could do as good of a job as me. That is a misguided thought for sure. No one will do the job the same way I will do it, but that doesn’t mean they won’t do an incredible job.

The Outsourcing Company I Trust

Earlier this year, I was introduced to Jenny Jordan whose company, Need a VA specializes in creating space for busy entrepreneurs. They offer outsourcing solutions and build teams for organizations to become more efficient.

My world shifted almost immediately.

I now work on my business not IN my business. I now spend my time with my family and my clients and not spend my time on organizing my day but building and growing my business.

I had the pleasure of meeting my assistant Larcie Martinez Tulao for the first time in person, and our “Sexy Blog Artist” Mark Ryan Holanda. These two are the heart and soul of my organization, they keep me organized through the day and take care of our clients needs. There is a huge amazing team behind them that is a full support system that I now cannot live without.

What I’ve Learned From Outsourcing

There are several things that I have learned from outsourcing and the biggest thing is that developing a team has helped me grow in ways I couldn’t have imagined. Now that I allow people that are specialists in their areas handle different aspects of running the Unstoppable Family, I’m able to hone in more on my own specialty. 

With the time I’ve regained, I can help more people. I’m even better now at what I do than I have ever been before. 

The moment I brought on a team of others to help was the moment I was able to meet the needs of my clients. That is what it is all about- helping others reach their business goals.

Source: Dedicated Virtual Assistant