4 Tips to Save Money on Facebook Advertising

There is no doubt in my mind that for the majority of people that are untrained and go and place FB ads promoting their business you will burn a truck load of money in trying to attract new customers.

We have a FB ad campaign manager that has studied and accredited with FB methods where many of the unwary post ads and will just do the “hope and pray” that it works.

What does a campaign FB ad manager do? She split tests different ads to get the highest conversion for you. She will see an ad not doing well and she will tweak it for you. She guards your money like her own so you do not waste anymore.

But here are the 4 tips I promised that I have sourced for you.

1) Conversion pixel.

Every Facebook advertiser should create a conversion pixel with their ad campaigns, your conversion pixel will track your cost per acquisition.

2) Placement.

Advertisers are able to gauge their performance on the news feed on desktop computers; news feed on mobile devices, right column ads on homepage on homepage for desktop computers and more – this is definitely something you can split test.

3) Time of day.

Just like you have a time of day when you are most productive, online shoppers having buying patterns that can be easily detected within Ads Manager, under “breakdown” and “By Time” you can start to segment your traffic.

4) Age and gender

If you see that the 18-24 year old females love your flannel shirt, you can invest more money into this type of targeting to help generate more sales. There is no need targeting 27-30 year old guys if you see a lackluster performance in this group.

Contact us today if we can help you.

Source: Marketing Strategies For Service Businesses

PEST CONTROL TIPS FOR LANDLORDS

http://a1pestcontrolcanberra.com.au/

Being a landlord is rewarding as property values increase around Canberra and I know that many landlords depend on feedback from property managers to make them aware of any pending maintenance issues..

PEST CONTROL definitely comes under the maintenance banner as having regular general inspections will protect your property against infestations by general pests or from causing property damage from termites.

TAX ADVANTAGES TO THE LANDLORD

Getting near the end of the financial year is a great time to book in any general pest control, termite inspection or termite barriers if termites are found. Its a claimable expense for investment properties.

WHAT PEST CONTROL IS POSSIBLE THIS TIME OF YEAR?

– termite inspection either visual or thermal imaging
– chemical termite barriers if termites are found
– general pest all the creepy crawlies, cockroach, spiders etc
– mice/rat baiting this time of year they head indoors
– possum removals are one of our biggest call outs this time of
year.

Call Bob 0407 065 413 or email bob@a1pestcontrolcanberra.com.au

Source: Safe Chemical Treatments

Canberra, Are There Termites in Your Street?

Not running scare tactics but it is good to know that A1 Pest Control Canberra have been in your street treating termite problems. We chase the termites out and then we put in barriers in giving you Termidor 8 year $2M warranty.

The termites are homeless and looking to grow their colony – check below:

STREET NAMES WE HAVE TREATED LATELY?

• Manyard St, Ngunnawal
• Gingana St, Aranda
• Sowden St, McKellar
• Wiltshire St, Dickson
• Carroll St, Hughes
• Tatchell St, Calwell
• Nunan Cres, Oxley
• Traynor St, Melba
• Rusten St, Queanbeyan
• Higgins St, Nicholls
• Cuthbert St, Wanniassa
• Cossington Smith St, Lyneham
• Fitzmaurice St, Kaleen
• Sweet Pl, Chisholm
• Cockrane, Theodore
• Walker Cres, Narrabundah
• Traynor St, Melba

The streets above have called us out to determine if they have termites and all the names listed have had them. We chase them out and they look for new homes sometimes they go to the house next door or a few doors down to make their new home.

Prevention is cheaper than the cure to replace beams and posts!

Whether your living, thinking of buying/selling or renovating a home or commercial property as part of annual maintenance protect your biggest investment with a termite treatments that come with a $2M 8 year warranty.

Call Bob 0407 065 413 or visit our website to read about thermal imaging http://a1pestcontrolcanberra.com.au

Source: Spider Pest Control

CUSTOM DESIGN VS WORDPRESS THEME

Basically with a custom design you will have full control over the look and feel of your website that your visitors will see when they first land on your page.

Looking around there are a number of excellent themes which you can customize to get close to the custom design you are looking for and these are usually paid themes, the reason we suggest this is the free versions stop being updated after a certain period of time whereas the paid themes are updated regularly to better enhance the performance of the theme.

But if you want the true look of a dedicated sales page that has a call to action or presents videos custom design is a way better way to go as it is costly to make changes to an off the shelf theme.

Communication is key:

When talking about your website there should be asked checklist of questions before your web designer even begins and also an opportunity to discuss everything you had in mind. Throughout the process there should be contact with you confirming questions asking for more input.

Site mock-up

Although you have a general idea of what you are wanting your site to look like you may even had a few sites that you have taken a few ideas that you liked and would want to incorporate into your own website that is when the designer may offer you a mock up of the site especially if it’s a custom site to ensure you like the look of the layout.

When all of this is gathered then the magic starts we figure out what needs to bedone. And to be totally honest with you it’s magic. This is not my area of expertise. But theguys and girls on the team, they’re absolutely great at this.

They’ll take your wish list, sliceit up, for lack of a better word, so that it works with WordPress, make it mobile friendly, so that it displays well, things line up perfectly, and then put it on toyour website typically as a child-theme to the Genesis WordPress theme.

Branding

If you can imagine it like being a puzzle that is laid out and it needs certain elements and at times perhaps also needs coding to be added. After your designer has got the basics down he is now looking at branding if you do not have a brand in mind or you wish to update logos and graphics he is the one to have a few designs made up based on the information you have shared with him.

The team will continue to build your site, which includes it beingmobile-friendly you have had your content written and everything is being uploaded.

What else you should have on your checklist?

You will be asked to supply .PSD files of good quality pictures or images that you have already or have ones that you have selected from photo libraries.

Once everything has been done and a reasonable amount of changes incorporated (each web designer will allow so many before charging) that you wanted modified or changed you have now a beautiful website.

If you wish to discuss your own website please contact info@needava.com we are looking forward to you contacting us.

Source: Local Seo Marketing Software

Russian Roulette With Termites

With termites it is really unpredictable where they will show up next for instance your home may back onto a reserve and you have a few trees that are near the fence line that is on government land the termites maybe in the tree and you don’t even notice them there.

They may get bored and then move camp to your fence or garden borders without you even knowing and gradually make their way to your home all undetected.

When selling your home you will need to have a pest and termite inspection done and you call in A1 Pest Control Canberra who detect the termites and start the chase out first before placing the barriers in and here is where it gets interesting.

The termites are homeless they could go to your neighbors place next door or they can go 5 doors down there is no telling where they will turn up this is where the roulette comes into it. 

BUYERS LOVE THAT YOU HAVE TERMITES

There are 2 sorts of prospective buyers one is the one that will run to the hills with the mention of termites as they know that they hate the thought of sharing their homes with them OR there is the prospective buyer that will want to beat you down with the price your asking for your property.

THERMAL IMAGE – THE ONLY WAY TO CHECK

Thermal image inspection shows up movement, body heat of termites and damp areas of your home that termites source out to live.

With a thermal image inspection there is no limitations unlike visual inspections where you can not get access to certain areas, or the weather does not permit you going onto a roof.

Book a termite inspection TODAY call Bob 0407 065 413

This thermal image shows the cool/damp areas in a wall ideal conditions for the termites that are detected.

Source: Safe Chemical Treatments